Amanda Watson
President + Founder
Amanda Watson has more than 15 years of experience as a strategist helping organizations navigate complex public, political, legal, and market environments. Her work spans numerous industries where early strategic guidance, planning and communications has shaped how major projects, policies and business decisions take form. Amanda’s central role is helping clients define the path to their goal and make disciplined decisions that move them there. Her superpower is her deep network across the Intermountain West. She understands the people, institutions, and dynamics that influence outcomes in Idaho and the surrounding region.
Amanda received her bachelor’s degree in public relations with an emphasis in creative writing from the University of Idaho. Her work has been recognized with more than a dozen industry excellence awards and she has been acknowledged as one of the Idaho Business Review’s Accomplished Under Forty and Women of the Year. Amanda spends as much of her free time in the mountains as she can either running, hiking, biking or skiing, often with a vizsla in tow.
Doug Self
Vice President + Partner
Doug is a communications leader with nearly 20 years of experience supporting infrastructure, technology, and government organizations from both agency and in-house roles. He leads strategic communication efforts by guiding complex, technical initiatives with a clear strategy, disciplined execution, and strong stakeholder alignment.
Doug received his bachelor’s degree in Business Administration - Marketing from Western Washington University. A double boomerang Idahoan, Doug enjoys deep powder days, live music, and adventuring with his wife and daughters.
Maria Mosman
Senior Associate
With five years of experience in public affairs, public involvement, community engagement, content production, and more, Maria Mosman specializes in communicating complex initiatives through easily digested messaging and materials. To date, she has managed statewide campaigns, advisory group coordination, coalition building, stakeholder outreach, public meetings, communication strategy rollout, and on-the-ground logistics across projects of all sizes.
Maria holds a bachelor's degree in public relations with an emphasis in Agribusiness from the University of Idaho. Raised in a multigenerational farm, Maria brings an ingrained understanding of rural economies and land stewardship to her work. She is an Idaho native who enjoys skiing and exploring the outdoors with her family and friends.
Cody Allred
Associate II
Cody Allred is a communications professional with five years of experience in statewide strategic communications, public affairs, and project management. She previously served in government communications, overseeing agency-wide media relations, crisis communication, event planning, and brand management. Cody brings a background of managing high‑visibility projects involving state leadership, stakeholders, and private‑sector partners to the Atlas team.
Cody holds a bachelor’s degree in public relations from the University of Idaho. Raised in rural Idaho, she enjoys exploring the state’s outdoors with her friends and family.
Ashley Hauger
Junior Associate
Ashley Hauger has three years experience in communications, having previously served as the liaison with the law enforcement on a university campus and serving as an academic advisor for a higher education institution. Ashley manages logistics, material development and content creation for high-stake campaigns and statewide initiatives, including coordinating event planning and operational details.
Ashley earned a bachelor’s degree in communication from Western Oregon University and completed a master’s degree in communication with an emphasis in strategic communication at Northern Arizona University.