Amanda Watson
President + Founder
Amanda has 15 years of experience in public involvement, public relations and strategic communications-- working nearly her whole career as a consultant for government, non-profit and private sector clients across the United States. She is a planner by nature and brings passion, energy, and perspective to every client relationship to help guide an effective strategy. She is creative, driven, and— most importantly—committed to realizing results for Atlas’ clients.
Amanda received her bachelor’s degree in Public Relations from the University of Idaho. Amanda’s work has been recognized with more than a dozen industry excellence awards. She was also acknowledged as one of the Idaho Business Review’s Accomplished Under Forty in 2013 and Women of the Year in 2016.
Amanda is strongly invested in her community and has been an active volunteer throughout her career. She is a lover of jam bands, hot sauce, trail running, and a good glass of local wine.
Doug Self
Vice President + Partner
Doug embodies the rare balance of grit and affability critical for balancing work and in a fast-paced, client service environment. Doug is an expert manager with more than a decade of experience on both the client and agency sides. He is a seasoned industry professional, having worked in leadership roles for communications agencies and similarly in-house for large multinational technology corporations. Doug approaches every project with zeal and passion and naturally brings a fresh perspective and a get-it-done attitude to his work.
Doug received his bachelor’s degree in Business Administration from the Western Washington University.
Doug is a native Idahoan and loves a great powder day, local live music, and cheering for the Seattle Sounders.
Maria Mosman
Senior Associate
Maria greets each new challenge with enthusiasm and determination. She repeatedly proves her ability to achieve long-term organizational objectives and supportive work through her diligent work ethic and her passion for the job. As a skilled writer and effective planner, she consistently produces results that go above and beyond expectations.
Maria completed her Bachelor’s Degree in Public Relations in the spring of 2020 at the University of Idaho.
Maria is involved in a variety of philanthropic efforts, donating her time and treasure to multiple fundraisers, blood drives, food banks, homelessness services, and nonprofits. Maria is an Idaho native who enjoys skiing, exploring the outdoors and spending time with her family and friends.