With a team expertly trained and educated in public relations and with decades of experience, we’re storytellers at our core. We have the chops to elevate your story and build your brand in an authentic way. We have strong relationships with journalists and influencers and are messaging czars. Together, we’ll create a plan to tell your story where it will be the most impactful and deliver it.
We’ll join the chorus in saying that social media is an essential tool for communication and marketing for most businesses, organizations and efforts. The digital landscape is a dynamic, ever-changing one. Our team is always adapting, learning and consuming those changes so we’re able to build a social strategy and plan that fits the exact needs of each client. From content curation and creation, to ad targeting and management, Atlas is capable in building a social presence from the ground up, pivoting when we need to and innovating on behalf of our clients to keep your content and ideas fresh.
Media relations is not being able to pull together a press release and pressing send. It’s a foundation of trust built up from years of working in a market and a mutual push and pull of information between reporters and communications professionals. It’s the artful ability to tell a story and the skill to know when something is not really a story at all. Atlas brings those relationships to the table for our clients and our creative team will build story ideas for our clients that will be compelling to journalists ongoing.
Organizing a successful event can be the catalyst that elevates a company message beyond what any press release or social post can achieve. Alternatively, a poorly executed event can have detrimental impacts on a company’s image and goals. Our expertise in research, communication, and logistics combined with years of first-hand experience allows us to effectively plan a wide range of corporate events that bring our clients directly face-to-face with their target audiences.
We can plan for almost everything, but sometimes the unexpected happens. When these situations arise, Atlas utilizes the tools and experience gained through strategic communications and public relations to curate a calm and measured response, allowing an organization to communicate with the proper stakeholders to mitigate brand damage, rebuild trust, and ensure information is disseminated appropriately.
Digital + Paid Media
A successful strategic plan does not depend on a single approach, and it is crucial to reach target audiences on multiple fronts. First, we find where your audiences spend time online, the news sources they trust, and what they do for entertainment. Then, our team navigates boosting content through the procurement of paid media (sponsorships, media buys, etc.) and careful management of owned media (website development, social media management, etc.) to elevate visibility and messaging effectively.